Regardless of what kind of work at home business or freelance career you have, finding new clients and customers is probably an ongoing challenge. You can take some comfort in the fact that you aren’t alone – from Fortune 500’s to shoestring startups, keeping the cash register ringing is usually the toughest priority.
However, you can make things a lot easier by taking the focus away from what you want, and putting it squarely on what you can do. In other words, don’t concentrate your efforts on finding customers; instead, find a problem you can solve for your clients, and then advertise the fact that you can solve it.
Unless it’s a luxury product, like a foreign automobile or the latest electronic gadget, most of us aren’t all that enthused about buying things and spending money. Neither do we look forward to paying vendors. What does get us all jazzed up, though, is having a nagging problem taken off our plates. Once we find a person or product that can do that, we stop thinking about the reasons to do without the expense and get excited about the solution.
To make your work at home business or career flying success, become a master of explaining how you can make other people’s lives easier. It’s a lot easier than marketing yourself… and a lot more profitable.
