It is not a secret that any thriving at home business must be connected to social media today – and one of the key players to have on your marketing team is Facebook. Make sure you have the following 5 things on your Facebook page and watch your number of page likes, network reach, and business profits soar!
1. Have you linked your Page to your Profile?
This may seem obvious – but many business owners have not done this simple step. Go to your About section on your personal profile page and click to edit your Work information. Be sure to provide a link to your Business Facebook Page, and a direct link to your website.
Once you have entered your information, click the Done Editing button. When you go back to your Profile, hover over your about information and confirm that the link to your Page is active. A mini box will pop up with a view of your Page like in the picture below for At Home Moms.
2. Is there a hyperlink in your Business Page’s About section?
Go to your Facebook Business Page and click on About. Look at what you have typed under About and Description. You should have a hyperlink to your website so that viewers can click on the link and be taken straight to your site. To edit these sections, you will need to go up to Settings at the top of your Admin Page and click on the Page Info tab. Here you can fill in a short description and a long description, and this is where you enter your website address.
3. Have you secured a custom URL for your Facebook Page?
When you set up a Facebook Page, you are automatically given a Page ID. You are able to edit and select a Page ID of your choice only once – so choose wisely! Facebook will instantly notify you if the name you would like has already been taken. From your Admin page, go to Settings, Page Info, and click to edit your Facebook Web Address.
For our At Home Moms Facebook Page, At Home Moms was already taken. We selected AtHomeMomsWebsite, so that we can easily direct people to our Facebook Page: www.facebook.com/AtHomeMomsWebsite if you have not already, please like our page!
4. Is your Timeline Cover Photo Branded to your Business Page?
Take a look at the message you are sending to your audience when they visit your page. This is often the first image your fans and prospects are going to see. You can create a custom cover photo or photo collage for free with PicMonkey. Read more about other Free Online Business Tools for At Home Moms.
Below are some ideas to help get you started. Look at pages that are similar to the business that you are in to get more ideas.
Your cover photo can be creative to feature a fan of the month, or product.
Or can highlight a giveaway, promotion, or product you are featuring or introducing at the current time.
A quote for the page that represents what your business is about.
Or your branded logo or image. This is what we selected for our At Home Moms page.
5. Have you added a Facebook Like Box to your Website?
There are many WordPress plugins, or other ways to add a Like Box to your website. Many are easy to use, and will dramatically boost the number of fans and likes to your page. You can customize the look of the box to show photos of other people who have liked your page and even include a view of your latest posts. You want a Like Box on your website to make it easy for people who are on your site, to click and be immediately added to your Facebook Page.
Here is an image of our Like Box.
Now set your goal to reach 1,000 fans! The average company found a 185% increase in web traffic after reaching 1,000 Facebook Fans, according to HubSpot – 2012.
Now it is your turn. Share your comments to this article below. Was it helpful? – Share this to your business page, with your business builders, and At Home Moms to help them grow their Online and At Home Businesses.
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